Impact of Jordan Brand reaches far beyond basketball
Here’s what they say: It’s just shoes, right? Sneakers. They serve a single purpose. They don’t make a difference on the court. It really ain’t the shoes.
All true. All missing the point.
In the winter of 1985, something more than Michael Jordan was happening, something unknown to anyone — even those who were paying attention. See, the shoe game has always been an extension of the game, a subtext of basketball’s culture that made “Is it the shoes?” a plausible and legit question.
Ranking every Air Jordan sneaker 1-XX9
On Feb. 12, Jordan Brand will release the Air Jordan XXX, the 30th signature model in the Air Jordan line. The first Air Jordan came out more than 30 years ago and its legacy endures to this day. But which Jordan sneaker is the best of the best? To help with that, we brought in an expert: Chad Jones, aka “Sneaker Galactus.” Jones has a collection of more than 1,000 pairs of sneakers, has been featured in the BATA Shoe Museum, and had part of his collection exhibited in Brooklyn during 2015’s NBA All-Star Weekend.